Corporate Branding: The Professional Approach
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Corporate Branding is a very important aspect of any company. It includes logos, stationary design, advertising material, and corporate printing. It works hand-in-hand with a company's logo to give that professional image many strive for.
The downside to corporate branding is that it can be very expensive, particularly when dealing with designs and print. This often results in companies searching for alternative solutions. One of these options is boilerplate branding.
Boilerplate branding allows companies to create and print a complete corporate image without additional cost. Choosing from a library of designs, a company may find a suitable design. With just a few clicks they're able to edit generic text and reposition a few elements to their liking. At first, this may sound like a perfect solution, but in the professional world of corporate branding boilerplate design is a nightmare.
Boilerplate designs need to be generic enough to use in more than one company. Thus, a company's corporate branding becomes questionable as it looses its identity to a form of mass production. Boilerplate branding is, at best, a short-term solution to a long-term problem, leaving many companies to re-think and redo their corporate branding in order to gain the unique presence they desire.
In order to brand a company professionally, one needs to understand that corporate branding needs to be professional, meaningful, and memorable. Such factors can be gained only by producing bespoke designs with a professional graphics design studio rather than placing an order on a boilerplate solutions site.
Authors:
Evangelos Evangelou (PricklyPear Media, Cyprus)
