Online
Advertising
- Ranks your site in Google
- Allows user interaction with your site
- Google AdSense & Facebook Ads
PricklyPear Media can help you design the online advertising campaign that is right for your business and makes the best use of your advertising budget.
Because it takes some time to achieve good organic search results, online advertising is especially helpful in presenting your start-up website at the top of Search Engine results pages. We recommend that you set aside from 50 EU to 100 EU per month for the first six months after the launch of your new website.
If you search on Yahoo, Google, or Bing you will notice that the first search results you see are colored differently than the rest of the page. These first search results are "sponsored" ads or online advertisements. Although all three major search engines display online advertisements, of the three programmes, the only one available in Cyprus is Google AdWords. Fortunately, for Cyprus businesses, Google AdWords is one of the most flexible online advertising services.
Google AdWords is a Pay-Per-Click (PPC) advertising programme. It works to target your regional and/or local customers. In addition to search engine adverts, your Google Adwords appear on many affiliated sites through the web. Structured to be very affordable, Google AdWords can be customized to fit your advertising budget.
The Social Media platform, Facebook, also provides an online advertising service that is very similar in structure to Google Adwords. The largest social media website on the Internet, it is a small wonder that Facebook ads are another very popular form of online advertising. Facebook ads additionally allow you to target age groups, genders, regions, and even special interests such as hobbies. Although Facebook ads can be directed to your website, many businesses create a special Facebook page and direct their advertisements to the page. One difference between Facebook Ads and Google Adwords is that Facebook currently offers cost-per-click (CPC) and cost-per-thousand (CPM) advertising.
Rely on PricklyPear Media to help you find the online advertising services and programmes that will promote your business in the most popular places on the web.
