Corporate
Identity
First impressions can either open doors or close them. Whether you are a small shop or a large corporation, building a recognizable face for your business - a corporate identity - is an essential ingredient to a successful business.
Poor or dated identity can lose customers literally before you know it. Keeping your image fresh and contemporary shows your customers that your business is active and in touch with the world around you. Let PricklyPear Media show you how to build a memorable and successful corporate identity.
Logos - Simple Yet Memorable
Whatever operating system you use, you are probably familiar with both the Windows and the Apple Computer logos. The images are the iconic representations of these high-profile companies; in other words, the representations of their respective corporate identities.
Often, creating a recognizable logo is the first step in establishing a corporate identity. A well-planned logo defines and can add undeniable distinction to your business on print media, such as your business stationery as well as on your website. PricklyPear Media can skillfully design a logo that incorporates your business goals into a single, aesthetically pleasing icon and add it to a stationery design that reflects your company's total image.
Business Slogans
In addition to a logo, a slogan or tagline helps to further 'brand' your business. A short slogan is an excellent method of keeping your business in the thoughts of your customers and may appear on promotional media such as business cards, brochures, leaflets, posters, and pens. From Nike's Just Do It to Coca Cola's Have a Coke and a Smile, the right slogan can help build or maintain a business empire.
Positioning your slogan in the right place on the proper media is a part of PricklyPear Media's expert graphic design service.
Character Design
Your corporate identity can also include a character. For instance, as well as bringing instant recognition to the fast-food chain Ronald McDonald also adds a sense of fun and excitement - qualities that might otherwise remain hidden under McDonald's "Golden Arches". A business "character" is an excellent promotional addition for media like stickers, posters, folders, and folder inserts.
PricklyPear Media can help you create and apply just the right character to bring out the personality of your business. Our characters are tailor made. They express artistic talent and have an exceptional use of colour and style. We're able to produce as many poses as needed and can also create your character in more than one view.
See our image samples, from logo designs to custom icon sets, to unique character designs and poses. Then, contact PricklyPear Media to develop your company's corporate identity.
